No, your GPS hasn’t led you astray. A boutique wallpaper showroom really does exist in an industrial park. But instead of the predictable shelves crammed with rolls of paper, the bright interior’s walls are enveloped in 2-D coverings with startling 3-D quality. The stock reflects a refined spectrum: Marimekko’s playful, oversized graphics; J & V Italian Design’s photorealistic imagery on textured substrates; and Calico’s moonscape-inspired rolls printed on Mylar. The adorable Les Petits collection of papers from Sissy + Marley, Tres Tintas Barcelona and Marimekko are perfect for nurseries.
For more about NewWall, read our spring 2014 Shop Here feature about the store.